Help
Read this short help guide once to get familiar with the features, then refer back to it as needed. If you can't quickly find an answer, click here for support.
Contents
Create a Campaign
The Dashboard
Leads
Keywords, Response Code, and Short Codes
Tiny URLs and QR Codes
Filtering and Exporting Your Data
Sending Group Text/SMS Messages
Create a Campaign
1. Login and click on the Campaigns tab if you're not already there.
2. Click the Add Campaign button.
3. Name your campaign. This is for your internal use only.
4. Choose a Keyword. CODE is a shared keyword that everyone can use. Or you click here to get your own dedicated keywords to better match your brand.
5. Choose a Response Code between 1 and 10 characters (letters or numbers only). Be sure to click Check Availability to confirm that it's available.
Note: When you purchase a dedicated Keyword, you don't have to worry about all the good response codes being taken.
6. Add an auto-response message. This is what a person will immediately get when they respond to your campaign via text.
7. Save.
You're done! Try it out by following the instructions on the Campaigns screen that appear after you create your first campaign.
The Dashboard shows real time results for your campaigns. This allows you to instantly measure results for nearly any kind of marketing campaign.
SMS vs. QR
First, as soon as you get at least one response to a campaign, you'll see a pie chart. It shows which method your new leads used to respond. SMS indicates the percentage of new leads that initially responded by sending you a text message. QR means they scanned a QR code.
New Leads
This shows you the total of new leads in the last hour, day, week, month, and year. You can click 'Show Details' to see these results for each campaign.
Web Page Views
This section tells you how many people have clicked the Tiny URLs that you put in your text/SMS messages. In other words, you can see how many people are moving from the phone interaction to your website.
If you want more insight than this provides, contact sales to get help with setting up Google Analytics. Tiny URLs made with FoneSPARK can automatically include Google Analytics tracking codes for deeper understanding.
Unsubscribed Leads
This tells you how many people unsubscribed from your campaigns in the indicated periods. Generally, this should be low unless you are sending various messages to a single campaign. We recommend that you don't send more than one message a week unless the nature of the campaign made it clear to the person that you would be sending more (e.g. "daily deals").
Messages - Incoming
This is the number of incoming text/SMS messages for each campaign. With FoneSPARK, people respond to your advertising (or other communications) by sending you a text message.
Messages - Outgoing
This is the number of outgoing text/SMS messages for each campaign. When a person sends you a text message in response to your advertising, they automatically receive an auto-response message back. In this case, incoming messages are the same as outgoing. If you use the Messages feature to send group messages to the Leads in a campaign, then outgoing messages should be higher than incoming.
Note: When you're trying to determine how many messages you've used for a month, you should count both incoming and outgoing.
Leads
Leads are the people who respond to your marketing campaigns. You can see them grow in real time. by looking at the dashboard. You can send messages to all leads in a campaign in the Messages section. Or you can export them into a spreadsheet by clicking the CSV icon. If a person responds to the same campaign twice, he or she will receive the auto-reply message, but only one lead will be counted.
Keywords, Response Code, and Short Codes
Example: Text SPARK COOL to 46786
When a person responds to your advertising via text/SMS message, there are three parts, as shown in the example above:
Keyword: SPARK
Response Code: COOL (optional)
Short Code: 46786 (the number a person dials to send the text)
If you own a keyword, then you can use it alone without a response code:
Example: Text SPARK to 46786
In addition, when you own a keyword, you control all response codes rather than having to hope someone else hasn't already taken the response code you want.
Tiny URLs and QR Codes
Tiny URLs
When you create the auto-response message within your campaign, you may want to include a relevant landing page link on your website. If you put your regular (long) URL directly into your message, you lose a lot of insight and you use up precious characters that are so limited in a text message.
Instead, you should enter your URL into the Destination URL field. When you click the button to get your Tiny URL, it generates a short URL that looks something like this (a real example):
Instead of this:
If you want to include Google Analytics tracking codes, your URL would look more like this:
By using the Tiny URL option, you get real-time click tracking for your campaigns. Plus you get the Google Analytics option for even deeper understanding of how people are moving from text response to visiting your website.
Note: If you use another analytics service, such as Omniture, you simply include your tracking codes in the Destination URL field to have them included in the Tiny URL.
QR (Quick Response) Codes
FoneSPARK also gives you the option to generate QR codes for your campaign. There are two types:
1. SMS / Text - Use this option if you want to generate a Lead (including the mobile phone number) with the response. When a person scans this QR code, it creates a pre-made text/SMS message on their phone for them. All they have to do is click Send.
2. URL - Use this option if you simply want to give the person a Tiny URL that they can go to. In this case, FoneSPARK measures the URL clicks (and Google Analytics), but they are anonymous and no lead is generated.
One last option is the QR code size. This is the width x height in pixels. If you plan to put the QR code on larger media, such as large signs, choose the biggest option for the best resolution.
Filtering and Exporting Your Data
You can filter your lists by choosing options from the list boxes at the top, then clicking Apply.
Below each list is a small CSV icon. When you click it, it will export whatever view of the data (all or filtered) you have applied. CSV (comma separated values) is one of the most common kinds of text files. By default, it will open in your spreadsheet program (MS Excel, Open Office Calc, etc...) for easy manipulation.
Sending Group Text/SMS Messages
It's easy to send messages to everyone who has subscribed to a campaign. Just click the Messages tab, then click, Add message.
Notice that these messages are limited to 120 characters instead of 160. This is because we add a short message that tells recipients how to unsubscribe. It's good business and people trust you more when it doesn't feel like you're trapping them.
As soon as you save the message, you'll see it appear at the top of your message list. In the status column, 'Success' means it was sent. 'Fail' means there was a problem. 'No leads' mean you tried to send a message to a campaign that doesn't yet have any subscribed leads (you can see this for each campaign on the Dashboard).
Still have questions? Contact us.